Doublemint chewing gum packaging with green and pink colors, featuring the brand name and flavor.

Several scientific studies have shown that chewing gum increases blood flow to the brain which in turn, boosts cognitive performance.

Chewing on some Doublemint gum will give you the minty mental boost you need to figure out some of life’s most pressing conundrums.

A black and white illustration of a man in a suit and tie, leaning forward with one arm extended outward in a dynamic pose.
Three posters on a tiled wall in a subway station. The first poster on the left has large green balloon letters saying "CHEWY ON THIS." The middle poster has a dark green background with white text saying "ITS ONLY EMBARRASSING IF YOU LET IT BE" and a hand holding a tray. The third poster on the right advertises Wrigley's Doublemint gum with an image of a wide mouth with teeth, and the background has white sunburst lines on a green background.

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Three posters in an airport waiting area. The left poster says "CHEWY ON THIS" in green 3D balloon letters. The middle poster says "CURIOSITY BEATS CERTAINTY" with an image of children jumping on a mountain with Earth in the background. The right poster features a woman in vintage clothing looking through binoculars with a green and white wavy background and the words "WRIGLEY'S DOUBLEMINT" at the top.
Street posters featuring green Chewy gum balloons, a green poster with women in business suits and the phrase "When in doubt, look intelligent," and an ad for Doublemint gum with a man with a bubblegum bubble covering his face.

Field notes x Doublemint

Doublemint and Field Notes come together for a custom journal series that’s as refreshing as it is reflective. Each notebook is subtly infused with minty freshness and filled with prompts that guide you through life’s toughest conundrums, making every page a crisp reset for your mind.

A package of Field Notes x Doublemint collaboration notebooks with a blue and green leafy pattern design.
Open green notebook with handwritten prompts for self-reflection, featuring vintage-style collage images of a woman with binoculars and a man in a suit leaning forward.

Social

We'll catch advice seekers where they flock to most to remind them that Doublemint is always here to help.

Smartphone displaying the r/AskReddit Reddit page with a post about sending a message to one's 18-year-old self, and an ad for Doublemint chewing gum with text 'Chew on this' and a green pack of gum.
Advertisement for Doublemint gum with a green and white swirl background, featuring the gum package and encouraging to chew on this to conquer conundrums with a good chew.

AD: Abby Howard

CW: Abby Howard, Cecilia Zheng

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