The overwhelming closet
Traditional retail shows you what is new.
Resale shows you everything at once.
Without guidance, shoppers don't know where to begin.
Resale shoppers need an elevated space that feels curated, not crowded.
The Role
Partner with ownership to lead the transition from Sell Your Sole to Odette & Co Curated Consignment
Art Direct full website rebrand and brand visuals
Develop Odette & Co’s visual identity and overall creative direction
Design marketing and social media content across digital and in-store channels
Launch and manage paid social campaigns to introduce the rebrand
Execute the brand rollout across digital and in-store touchpoints
Increase digital brand awareness and grow social media following
first, out with the old
A new brand calls for a more considered identity.
Becomes…
the New look
Social Revamp
Art Director, Social Media Manager + Designer: Abby Howard
Web Designer: Kelsey Romnie
Logo Designer: Olivia P.
What the world sees
the tease
Odette & Co didn’t appear overnight. The new brand slowly unfolded on socials first, teasing Odette & Co piece by piece and bringing the community along for the next chapter.
The launch
To mark the unveiling of the namesake, Odette & Co was introduced with a post that defined the brand as more than a name. It was a point of view.
A commitment to thoughtful curation, enduring style, and a community built around both.
The celebration carried into the store with an all-day celebration that brought the new brand to life.
Photographer: Shannon Garbaccio
The results
400% surge in launch-day foot traffic
100K+ Instagram impressions at launch
Achieved 100%+ Instagram + TikTok follower growth within 6 months by launch day
+30% lift in social-to-store conversions
2x audience growth in 6 months
Video content drove the highest CTR and engagement