The overwhelming closet
Traditional retail shows you what is new.
Resale shows you everything at once.
Without guidance, shoppers don't know where to begin.
Resale shoppers need an elevated space that feels curated,
not crowded.
Partner with ownership to lead the full rebrand from Sell Your Sole to Odette & Co
Define the visual identity and creative direction across all touchpoints.
Art direct the website and brand rollout
Design and launch integrated campaigns that elevated awareness
Drive social media growth over 100%
The role
first, out with the old
a new brand calls for a new logo and a full refreshed identity
Becomes…
the tease
Odette & Co didn’t appear overnight. The new brand slowly unfolded on socials first, teasing Odette & Co piece by piece and bringing the community along for the next chapter.
the New look
Social Revamp
What the world sees
The launch
To mark the unveiling of the namesake, Odette & Co was introduced with a post that defined the brand as more than a name. It was a point of view.
A commitment to thoughtful curation, enduring style, and a community built around both.
The celebration carried into the store with an all-day celebration that brought the new brand to life.
results
400% surge in launch-day foot traffic
100K+ Instagram impressions at launch
Achieved 100%+ Instagram + TikTok follower growth within 6 months by launch day
+30% lift in social-to-store conversions
2x audience growth in 6 months
Video content drove the highest CTR and engagement
Art Director, Social Media Manager + Designer: Abby Howard
Web Designer: Kelsey Romnie
Logo Designer: Olivia P.
Photographer: Shannon Garbaccio