The world preaches playing it safe and coloring inside the lines. Airheads Xtremes celebrates the exact opposite.

If you’re not turning heads, you’re not doing it right.

Normal is forgettable.

Freaky is the new Xtreme.

Person with gray beard wearing a red hat and colorful sweater with a large pink circle, holding a rainbow flag in their mouth.

ooh

A woman wearing colorful accessories and a headscarf is blowing a rainbow-colored bubble gum bubble that connects to a hand holding a rainbow string. There are two promotional posters on the tiled wall, one showing a woman with sunglasses and the other with the text, 'When you can eat them'.

Bold Recognizes Bold

Airheads Xtremes doesn’t wait for attention. It jumps in. Dropping bold, unexpected comments on celebs who already live loud and proud, Airheads shows up where culture is already happening and makes itself impossible to scroll past.

What better way to celebrate the bold and the beautiful than a partnership with RuPaul’s Drag Race? These Xtreme queens are the ultimate blueprint for self-expression, proving that “too much” is exactly the right amount. Go ahead, serve face and flavor.

The RuPaul’s runway is getting an Airheads Xtremes makeover, turning it into the main stage for the drag queens to deliver their fiercest looks and werk the house down.

RuPaul’s Drag Race x Airheads Xtremes

A drag queen with long, curly blonde hair in a shiny gold outfit standing on a rainbow-colored glittery runway stage for RuPaul's Xtreme Drag Race, with stage lights and a colorful LED backdrop.

In the wild

Airheads Xtremes interrupts everyday city life, turning routine into a double-take.

Bold, unapologetic color disrupts autopilot and demands attention. It makes flavor impossible to ignore.

AD: Abby Howard

CW: Macy Mobley

Gain

Cap'n crunch

Back to the top