GADI orange and green logo with stylized sunburst design above the text.

Cash is one of the dirtiest things we use every day and the only thing we never clean. So we’re cleaning the dirtiest thing people have, their cash, to show Gain’s scent power. If it can clean your money, imagine what it could do for your clothes.

Washing machine with dollar bills inside and spinning.

the clean

In Las Vegas, where money never stops moving, Gain installs Laundering Machines beside ATMs and casino walkways.

Tourists and gamblers insert their bills, watch them spin, and get them back infused with Gain’s fresh power.

The unexpected placement turns routine withdrawals into live demonstrations of freshness. If Gain can make your cash smell good, imagine what it can do for your clothes.

A lit advertisement with a woman drinking from a stack of dollar bills, and a green Gain laundry machine with the tagline 'Stay rich, lose the filthy', set in an outdoor shopping area at night.

15 second tv spot: Filthy Rich

FADE IN:

INT. CASINO – NIGHT

ALAN #1 sits at a poker table. Greasy. Nervous. Bandaged hand. He counts filthy, wrinkled bills.

MR. CHOW leans in, sniffs Alan and his money, recoils.

MR. CHOW
“That is disgusting.”

He grabs Alan’s arm and points across the floor

to a glowing Gain washing machine.

MR. CHOW
“Your cash is diseased. Wash it.”

Other players subtly move away from Alan.

V.O.
“Some people stack money… and stack the germs.”

QUICK FLASH: Cash spinning inside the Gain machine. A burst of freshness.

SMASH CUT TO:

ALAN #2 now sits at the table. Groomed. Confident. Crisp suit. He places clean, fresh bills down.

MR. CHOW leans in again. Sniffs. Nods.

Jade is holding Alan’s arm.

MR. CHOW
“Respect.”

Back to Alan stacking chips. Everyone cheering.

V.O.: “STAY RICH. LOSE THE FILTHY. GAIN.”

FADE OUT.

A man with curly hair and a beard, wearing a gray t-shirt with a sunset and bird design, is sitting at a poker table counting a large stack of dollar bills. There are poker chips in front of him, and the background is blurred with people in a dimly lit setting.
Two men sitting at a poker table, one with curly hair and beard holding cash, the other wearing sunglasses and a cream-colored blazer kissing cash, with poker chips stacked on the table.
Two men at a poker table, one with a stack of cash and a bandaged hand, looking confused, and the other wearing sunglasses, pointing and speaking.
A green money washing machine with dollars inside, set in a casino with slot machines in the background. The machine has the word 'Gain' at the top and the phrase 'Stay rich, lose the filthy' at the bottom.
Three people at a casino poker table, two men and a woman. The woman has long curly blonde hair and is wearing a red dress, smiling and touching the man in the middle. The man in the middle has a beard, is dressed in a gray suit, and appears serious. The man on the right has dark hair, wearing sunglasses and a cream-colored jacket, cheering with a raised fist.

AD: Abby Howard

CW: Matthew Shields, Abby Howard

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