You can live knowing you did everything you could. What’s harder is wondering: Could I have done more?
the idea
Crisco helps take that question off the table.
It’s the simple choice that helps you get the first bite right; and a great first bite could lead to anything.
So whatever happens from there, if someone asks how it all started, the short answer is Crisco.
The short answer is crisco
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The short answer is crisco •
The ask
A brand new campaign and creative concepts that highlight Crisco shortening as the savvy secret to baking and frying, helping you deliver “wow” in every single bite.
Brought to life through:
Video
Social/digital
Activations (IRL or online)
Paid social
4:5 Social
4:5 Social
Crisco takes over high-intent recipe pages on sites like Allrecipes and Food Network, showing up right when home cooks are searching for how to make a dish better.
recipe page takeovers
The result
Developed with my Copywriter partner, Kellen Gallagher, for a Crisco new business pitch at Schafer Condon Carter Chicago.
Our concept was selected and purchased by the client for their next 360° campaign.