Chicagoans know what they like. And they’re quick to tell you what they don’t. For many locals, Navy Pier is an easy no. But with hundreds of experiences behind one familiar name, there are hundreds of reasons to Say Yes to Navy Pier.
The ask
Expand the YES campaign beyond where it lives today. Think about how YES evolves across social, in-person experiences, and activations.
the yes itinerary
Social media creators share tailored itineraries around their interests. It creates experiences that feel personal and worth saying YES to.
say yes to love
Navy Pier offers the perfect setting for saying YES to Love. Whether you’ve been together for years, are newly engaged, or are on your very first date Navy pier celebrates love at every stage. Positioning itself as the ultimate place to spend time with someone you love in Chicago
Short form content features real couples sharing their Navy Pier love stories. Casual interviews capture couples talking about their relationship, how they spend time together at the Pier, and what brought them there.
Navy Pier offers the perfect setting for one of life’s biggest YES. Say YES to forever positions the Pier as Chicago’s iconic proposal destination.
Valentine’s Day becomes a celebration of new love, with a singles happy hour and speed dating at Offshore. Navy Pier gives singles a reason to say YES to putting themselves out there.
Mirrored YES letters reflect the lake and skyline, making it perfect for selfies and capturing the skyline and Centennial Wheel in one shot for the first time ever.
the yes sign
the 12 days of yesmas
Navy Pier turns the 12 days leading up to Christmas into the 12 Days of Yesmas! With the purchase of a Winter WonderFest pass, patrons are given access to a digital calendar full of new surprises each day.
The perks of 12 days of Yesmas are standalone and available only within the day they are announced and range from social content to discounts.
AD: Abby Howard
CW: Kellen Gallagher
Media: Kara Yoo
Client Leadership: Ava Brancato, Nolan Woodring
Creative Director: Kristin Galbraith